(the method described below worked on 27th February 2010, I'm not responsible of changes of services that I cannot control)
Previously this page was a tool that suggested content for webpages, but later I realised that content cannot be suggested by a tool no matter how precise it is. So instead I wrote a guide that really works and turns to results.
Content – What People Really Want
Many times webmasters don't know what to write about, what people really want. If you wrote 400 articles (one has to be skilled enough and has to have good knowledge to write 400 articles), and if you think that the ideas won't come, it's time to analyse. Even when you don't know what to write about after completing first 10 articles, it's the time for analysis too. Analysing own website's traffic usually brings no ideas, unless your website is already receiving good amounts of traffic and you can then analyse questions, and based on these questions you're writing answers. If only you could have access to competitors websites' traffic data, if only!
Competitors CAN be Tracked
Fortunately, or unfortunately, there are various tools, statistics, reports, databases on the internet, some can be used in order to understand what's your competitors' traffic secrets.
What to DO
- Firstly you must create a list of your website competitors. The longer the list is, the better. Basically one has to visit dmoz and yahoo! directories and find all similar websites. Say that you collect a list of 200 websites.
- Next you have to use whois because you also want more competitors to be analysed, as it will generate more information, and with more information you're able to understand better what content would be valuable for your webpages. As of 27th February 2010 I recommend you to register at whois database since you won't be able to use it without being logged in often and much. Check Related sites under Site Profile. Do it with every single website that you listed in your list and also add each unique related site to the list.
- Now put all sites into Alexa's Site Info. You'll get a list of top keywords from search traffic which is what you're looking for.
- Some sites with top organic traffic will show very competitive phrases, but for other websites you will get a list of relatively easy phrases that you should go for.
If you're able to spend a week or two doing this analysis, then you'll most likely end up with at least 1000 topics that your website should contain content about. If not, then most likely you're doing something wrong or you're in a very specific niche that doesn't bring results this way. It's all so SIMPLE
! Sometimes your website may contain article on some topic that already covers some sub-topic that you've found when doing the analysis, but it's OK to publish that sub-topic page as usually if you're ranked 1st
for keyword1 keyword2
, you can be nowhere for keyword1 keyword2 keyword3
February 27, 2010