AdSense Calculator Tool

A tool which helps you understanding the potential of your website

With this tool you can calculate potential earnings (from Google AdSense, or any other publisher program) easily; Just enter the eCPM value. Or enter impressions, CTR, average earning per click. If you want to learn what is eCPM and related terms, simply click here - this link points to a paragraph shown at the bottom of this page.

If you entered some number into the box, everything is ready to

The basic knowledge

eCPM - Effective earnings per 1000 impressions; So if you earn $150 with 12345 impressions, the eCPM is $12.15 (calculate $150/12345*1000).

Impressions - How many pageviews on your website the visitors have done

CTR - Click through ratio; Say there are 5500 impressions of your website and ads received 289 clicks, then CTR is 5.25% (because 289/5500*100)

Average earning per click - If your website reached 12 clicks on ads, and these clicks earned $5.78 for you, then average earning per click is $0.481

Of course, our tool offers you more than one simple calculation and allows you to compare different scenarios.